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Be careful not to build your business around a fad -- & four other important tips. Given your entrepreneur’s spirit, you likely have more business ideas than you have time to pursue. Every new consumer pain, every new piece of technology, every up-and-coming sales trend: They all seem to spark a new, ambitious, seemingly fool-proof business idea. And while you’d love to pursue all of those ideas at once, face it: You don’t have the time (and your energy, anyways, .....